As Taylor Swift’s Eras Tour approaches Indianapolis, the city is buzzing with excitement—and nowhere is this more visible than on the JW Marriott. The downtown hotel has almost finished transforming its facade with a massive, building-wide graphic celebrating Taylor’s upcoming performances, showcasing vibrant images of the pop star in her iconic eras. The striking display has become a must-see for fans and locals alike, creating a memorable visual in anticipation of her three-night residency at Lucas Oil Stadium.

The graphic spans nearly the entire 33-story building and captures Swift’s journey through various musical eras, from Fearless to Lover. It’s one of the most prominent signs of the city’s full embrace of the Eras Tour. Businesses throughout Indy are joining in with themed events and Swiftie-inspired offerings, but the JW Marriott’s tribute stands out as a bold centerpiece of the city’s welcome.

With the Eras Tour ready to take over Indianapolis, the JW Marriott’s eye-catching display sets the stage for a weekend of celebration and showcases the city’s excitement for Taylor’s historic tour stop. Fans can enjoy this stunning visual tribute throughout the tour’s stay, making it a perfect backdrop for the excitement surrounding one of the year’s most anticipated events.